• 24 окт. 2009 г.
  • 350 Слова
Why the International Olympic Committee does not eliminate doping
The history of doping goes all the way back to ancient Greece, where the Olympic athletes were eating special food in order toachieve higher results. In the twentieth century, the growth of doping has increased dramatically along with the general development of the pharmaceutical industry.
The highest sport achievements attractthe largest audiences. Bigger audiences attract more advertisers and sponsors, thus providing more capital into the sport industry.
The International Olympic Committee (IOC) has proclaimed war ondoping, but during the latest Olympic Games the media was still flooded with doping scandals. Why are professional athletes jeopardizing their careers by using forbidden methods in sport? I claim thatone reason could be that the IOC is not interested in putting an end to the usage of doping.
The development of doping methods started when athletes and coaches could see disproportion between athleteswho were competing “clean” and the ones who were using doping.
The IOC possesses all the rights for commercial usage of everything that is related to the Olympic Games. Everybody who wants toadvertise their product in a way that is somehow related to the Olympics has to pay the IOC. As was mentioned above, the higher sport results attract bigger capital. Therefore, the prosperity of theinternational sport organizations as well as the athletes are inseparably connected with the results of the athletes’ performance.
The anti-doping fight got an additional boost as in 1999 when the WorldAnti-doping Agency (WADA) was created. “WADA consists of equal representatives from the Olympic Movement and public authorities” (WADA official website). From this point it is quite hard to speak about“independence” of the agency. Furthermore, half of its employees are appointed through the IOC or, basically, from the IOC. For the last 20 years, the aggregate cost of assets of the Olympics has...
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