Educational role of the mass media

  • 29 марта 2011 г.
  • 495 Слова
Educational role of the mass media
The mass media are the means of communication—whether written, broadcast, or spoken—that reach a large audience. These include television, radio, advertising,movies, the Internet, newspapers, magazines, and so forth. It is a significant force in modern culture. One can even say that the media reflect and create the culture.
Some people criticize themedia. They often complain that the media don’t represent news objectively and unambiguously. Many viewers believe that violence can be partially traced to the influence of TV entertainment programmesthat feature killings, fighting, and other violent actions, as well as pornography. Some studies show that such programmes have a harmful effect on the attitudes and behavior of young people.Researchers have concluded, without reservation, that the mass media violence does indeed contribute to violence in people regardless of age, gender, race, or ethnicity. According to some studies, the primarydanger lies in the fact that the media portray violence as normal or acceptable, and the problem is compounded when the aggressor goes unpunished. Such portrayals lead to desensitization and a greaterlikelihood of aggressive behavior.

But although many people criticize the mass media, they have nevertheless positive qualities. So, for example, John Dewey, an American philosopher,psychologist and educational reformer whose ideas have been influential in education and social reform, stated that education could not be limited within teacher and taught without social environment. So themass media is one such potent force in the social environment of education. Through modern electronic techniques and technologies, the mass media prove that education is not confined within four walls ofthe classroom.

The media help in disseminating various information for people. People acquire different knowledge very quickly. The mass media also help us in providing vocational and...
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