Peest analysis: ritz hotel

  • 03 февр. 2011 г.
  • 1603 Слова
Business 101 Assignment
Done by: Botagoz Turebayeva
ID: 200900029

How do PEEST factors of the hotel of your choice contribute to the region where it is located

Hôtel Ritz Paris

Source: “Ritz Hotel Logo” n.d.

Table of contents:
Executive summary ………………………………………………………………………………..3
Introduction ………………………………………………............................................................3
Reasonfor selection………………………………………………………………………………….3
Location & description………………….......................................................................................3
Capacity, rating & pricing……………………………………………………………………………4
Main body ……………………………………………………………………………………………4
Political ………………………………….......................................................................................4Economic………………………………………………………………………………………………5
Environmental……………………………………..........................................................................5
Social…………………………………………………………………………………...………………5
Technological…………………………………………………………………………………..………6
Conclusion ……………………………………………………………………………………...........6

Executive summary
This report is about how PEEST factors of the Hotel influence to the region itis located. My hotel of choice is The Ritz Hotel in Paris, France. Below I will explain the factors that influenced me to choose this hotel; describe location, give a short description, explain all the PEEST factors in details and conclude the information above.
Introduction
Reason for selection.
Source: “Ritz Hotel” n.d.
The main reason of my choice is a history of the hotel, which makeshotel unique and different from all the others. The Ritz Hotel in Paris was founded in June, 1898 by Cesar Ritz, and this hotel is considered to be the oldest Ritz Hotel in the world. (“The Legend of The Ritz”, n.d., para. 1). As a book lover, I read a lot about this Hotel in history and literature books, and stories, related with Ritz, have fascinated me. Moreover, The Ritz Hotel is the best hotel inParis and one of the seven most popular hotels in Europe.
Location and description
Source: “Ritz Hotel Map” n.d.
The Ritz Hotel is located in France, in the heart of the Paris, on a famous Place Vendome, near the Louvre, Opera Garnier, designer boutiques and the banks of the Siene river. (“Ritz Paris”, n.d.). It is located in 40 minutes of driving from the Roissy – Charles de Gaulle and Orlyairports. (“Ritz Paris”, n.d.). The Hotel consists of two buildings: Vendome and Cambon. (“Encyclopedia”, n.d.).
It seems that Ritz is located on the crossroads of two different worlds of Paris - if you cross the road you will get to a live part of Paris, where you easily can see celebrities from all over the world, famous designers and businessmen. Ritz is also known for its worldwide famous“L’Espadon” restaurant, which offers its guests to join French Gastronomy School’s classes, that is a great opportunity for gourmets to share their passion with the best Chefs in the world. (“Restaurant And Bars” n.d.). Also, there are three bars in the Hotel, such as The Bar Hemingway, The Ritz Bar and The Pool Bar. (“Restaurant And Bars” n.d.).
Source: “L’Espadon” n.d.
Capacity, rating andpricing
The Ritz Hotel is rated is a five star property and offers the highest, the most quality, the most elegance and luxurious service. (“Hotel Ritz”, n.d.). There are 162 rooms of different rates in the Hotel: 106 Standard rooms, 56 Suits and 11 Prestige Suits. All the rooms face Place Vendome on the one side and Garden on the opposite side. Room rates are various: prices are higher in winterseason than in summer. The variety of rates is approximately €200. Prices start form 550 €-770 €. (“Hotel Ritz”, n.d.).
Main part
If consider Ritz from PEEST side, there are a lot of things to be mentioned. PEEST is: “P” is for political, “E” is for economic, “E” is for environmental, “S” is for social and “T” is for technological factors. And there is more detailed explanation below....
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